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Digital Distribution Research: National Wildlife


National Wildlife Federation offers various options to access their published magazines online. Similar to National Geographic, National Wildlife also has a website which advertises yearly subscriptions for their magazines. Each subscription is separated by age groups. For example, an audience between the age of 7-12 are given the “Ranger Rick” package which includes animal stories, beautiful photos and puzzles, while the “National Wildlife” package offers an older audience in-depth articles about wildlife. The variety of packages broadens the demographic of the audience and increases the magazines readership. Moreover, National Wildlife has an app that contains
updated publications of their magazines with bi-weekly newsletter of new fundraisers and events. Additionally, the app allows subscription users to enjoy a single issue or an entire year of in-depth articles of wildlife, gardening tips and professional photographs of nature. The app is simple to sign up to, only asking for information like name, email, and address. The app is also available on all app stores like Kindle fire, NOOK, Google play, and Apple app store. By the same token, the website permits you to purchase a one-year subscription for only $20 and offers 15% discounts for any purchases on the cite. The website also offers an option for both print and digital, so it doesn’t exclude the less technical customers. With low yearly purchase, National Wildlife can attract a wide audience and their magazines are easily available on any device.

My magazine, Florida’s Terrain, can adapt these techniques to my own distribution plan. I could create an app and website with easy to use features to increase viewership and incorporate the idea of having different subscription based on age. This can attract a younger audience and broaden my demographic. Furthermore, I would include bi-weekly newsletters to update my subscription users with new offers and published magazines.

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