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Digital Distribution Research: Australian Geographic



Australian Geographic is one of the environmental magazines that I researched with similar target audience as my own magazine. Due to their focus on a specific geological area, learning their digital and traditional distribution technique will be very beneficial to my magazine’s success. One way they distribute their magazine online is through a website, https://www.australiangeographic.com, which offers a 28-day free trial period for any new visitors to their cite. The trial period shows their prospective customers the value of being a permanent subscription member. The website also includes newsletters that allows the magazine to distribute their published work through email and notifies the readers on new issues released. Australian Geographic’s website has a feature that separates their content and issues depending on age and topic, so if a viewer was interested in ‘science’, they can click a link that sends them directly to a magazine on that topic. This design is user friendly and keeps the intrigue of any new visitors to the cite. Furthermore, the website can sign customers up for a subscription directly. For only $70, the customer will receive 6 issues with a themed calendar and diary set. To sign-up, the user must provide their name, address, number and email; the subscription can also be renewed anytime. Australian Geographic also offers their issues through their app, which is available on iOS, Android, and other digital devices. The app is stylishly designed and convenient and provides notifications to newly released issues. Australian Geographic also distributes featured magazine articles and updates through their social media platforms like Instagram and Twitter. The magazine article is usually advertised with a short description of the issues content and website link in the bio. By advertising the magazine on social media, the magazine is increasing viewership of their issue.

All these techniques can be used to digitally distribute my magazine, Florida’s Terrain. I would like to advertise my new issues through my social media platforms and increase traffic towards the website. The use of social media, apps, and a website will attract a younger and more reliable audience, thus increasing the distribution of my magazine. Taking advantage of the technical benefits of offering online subscriptions will positively affect the ratings and readership of Florida’s Terrain.


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