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Audience Engagement Research- Australian Geographic

Australian Geographic is Australia’s most well-known geological magazine destination for over 30 years. Australian Geographic is a highly respected magazine that explores Australian landscapes, plants and animals, and people.

Audience
The average Australian Geographic reader has up to $360,000 saved and invested. The viewers are 55% male and 45% female, furthermore 63% of readers age is over 35. Australian Geographic similarly focuses in on a specific geological area, Australia. With my magazine I aim on producing information on Florida’s ecosystem.


Presentation/Fundraising
Australian Geographic partners with non-profit programs that focus on sponsoring various fundraisers and events. These events present scientist, authors, and photographers who specialize in Australia’s wildlife. Additionally, the fundraisers provide added exposure for the magazine such as the “Australian Geographic Bushfire Support”.

Social Media
Gathered a highly engages, loyal and active social media community from Twitter, Flickr, Instagram and YouTube. With over 200k followers on Instagram and 6k subscribes on YouTube, Australian Geographic can advertise their website using the features available on these social media platforms. On Instagram users can use the bio to link their articles and website to their audience while YouTube allows users to add links below a video in the description. Followers are able to comment and tag posts on these sites so other people can see their posts. This increases the magazines exposure and brings revenue to the magazine.
Product
I am interested in using YouTube as a stage to promote my magazine. The site allows me to get immediate feedback from my audience and lets the viewers have an insight of my magazine. I would also hold fundraising events to increase the reputation of my magazine.




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