McFly

Since September 22nd, 1888, National Geographic has become the leading science, geography, history, and world culture magazine. Garnering over 6.1 million customers globally. Audience National Geographic’s target audience is equal part male and female, with 54.8% of total adult being male and 45.2% are female. The age demographic is about 87.5% are 25-55+ years old with the median age at 47.4 years. About 50% of National Geographic audience income is under $100,000, placing them in the middle class. Most of the readers of National Geographic have graduated or attended college. I have similar target demographic as National Geographic because I want to have adults reading the content of my magazine, no matter the gender. Events These promotional events are held around the would with varying themes and central topics. The events are marketed as a “live on stage” seminar. It is filled with professional photographs by world-famous photographers such as Bryan Smith. National Geogra...

Australian Geographic is Australia’s most well-known geological magazine destination for over 30 years. Australian Geographic is a highly respected magazine that explores Australian landscapes, plants and animals, and people. Audience The average Australian Geographic reader has up to $360,000 saved and invested. The viewers are 55% male and 45% female, furthermore 63% of readers age is over 35. Australian Geographic similarly focuses in on a specific geological area, Australia. With my magazine I aim on producing information on Florida’s ecosystem. Presentation/Fundraising Australian Geographic partners with non-profit programs that focus on sponsoring various fundraisers and events. These events present scientist, authors, and photographers who specialize in Australia’s wildlife. Additionally, the fundraisers provide added exposure for the magazine such as the “Australian Geographic Bushfire Support”. Social Media Gathered a highly engages, loyal and active s...

National Wildlife has gathered 6 million loyal subscribers in the 56 years of publication. Audience Although National Wildlife’s audience is composed of 72.3 % female, they have similar age, household income and education demographics as my magazine. The average age is 62.5, while the average household income is $132,561. Most of the audience have an advanced degree at 46.6%. The audience are affluent, educated, and have a passion for the environment. Events National Wildlife holds multiple fundraiser events throughout the year. These events are held across the United States and are joined by other federal partners. These events allow for the promotion of the foundation and their causes. This is a good marketing technique because it exposes them to more customers interested in wildlife conservation. Some events may include volunteer clean-up of hiking trails and beaches, broadening National Wildlife’s potential customer range. Social Media In total, the magazine has 2,68...

Today in class we utilized adobe InDesign to layout a 2-page spread. At first, I found the program intimidating since the layout is much different than publisher, however as we went along with the teacher I got more comfortable with the program. I believe I would use InDesign because it is easier to adjust the title and borders on my cover and article page. InDesign allows for a lot of negative space to be covered on the page. pictures are not difficult to adjust, and the columns of the text can be adjusted to look uniform. I also like the restrictive border of the page, which solves my problem of my text overflow on my magazine 2 page spread.

The age of my audience would be older adults due to the scientific and environmental focus of my magazine. My product focuses specifically on Florida, so most if not all my audience would comprise of Florida residence. Income level would be middle to upper class citizens who has a university education level. They would have an interest in Florida’s natural ecosystem and the various nature preserves in Florida. My readers will be composed of affluent, educated nature lovers. There are four main characteristics fitting my reader profile: an outdoor enthusiast, a traveler, an activist, and gardener. My magazine will attract those who have a passion about nature and committed to improving the environment. Age Range : between 35-65 Gender Target : Male and Female Demographic : Floridians Personal Interest : Nature

When presenting my magazine, the feedback I received were both positive and negative. My classmates advised that these changes would greatly increase the authentic feel of my magazine. On the cover page, my classmates showed significant interest in the color scheme of my photo and vibrant pictures in my article spread. However, they had difficulty seeing the main headline text due to its position and color. The position of the headline will be moved up to make it easier to see against a darker background. I may consider changing the color of the text to a slightly darker yellow so that the text captures customers attention better. One main feedback received was the hyphens on the cover-page and table of contents. My peers suggested adjusting the text to remove the hyphens since they made the magazine look unprofessional. I plan to adjust the columns separating the article titles on the table of contents to remove any hyphens in the text. The article spreadsheet contained the...

T he social groups represented in this publication are all Florida citizens and environmental activists, and more specifically people who live in Sarasota. I mainly followed the structural layout of National Geographic and National Wildlife because they represent the norms of these types of magazine. Structurally my articles are based on the photographs taken from Florida's preserves.  I employed a conventional color theme for the cover page to emphasize a professional look to my publication. The close-up of the Rosary pea adds color and gives a focal point to my magazine, which also helped to identifying the theme of the magazine. I incorporated mostly browns and greens to portray a more natural atmosphere to my product. I also used conventional fonts and colors for the title and headline. Most of the articles research had white font color for the cover title an...